Analytics is broken.Intelligence fixes it!
Instant intelligence from GA4 — without dashboard digging or analyst queues.
Bracketworks Analyst uses read-only Google Analytics 4 access to let you ask questions about your analytics data in plain English. It does not change your Analytics configuration or data. You can delete your account anytime to revoke access.
Getting started
Setup in ~2 minutesFrom GA4 to a clear explanation in minutes.
Connect read-only. Ask in plain english. Get instant insights.
Connect GA4 (read-only)
- Uses your existing GA4 data — no tagging changes or storage required.
- Takes ~2 minutes from login to get started.
Nothing changes in GA4.
When you need more
Need GA4 to speak your business language?
Add a Context Layer—your KPI definitions, channel rules, and segment logic.
Talk to us about a scoped engagement →Need cross-source intelligence across GA4 + Ads + CRM?
Analytics Engine unifies your data into one queryable model.
Talk to us about a scoped engagement →The shift
Answers, not dashboards.
Businesses don't need more dashboards — they need clear, fast answers.
Most teams are stuck in dashboard mode—collecting metrics, bookmarking reports, and still guessing. Bracketworks shifts the workflow from hunting charts to asking a question and getting a clear explanation.
Before — Dashboard mode
Acquisition
Landing pages
Funnels
Attribution
Segments
Export CSV
“Can you pull this by EOD?”
“It would take 3 days at-least!”
Often requires: analyst • multiple reports • follow-ups
Hours of context-switching. Still not sure what changed.
After — Answer mode
What changed
- •Revenue declined week-over-week in UAE.
- •The drop is concentrated in mobile traffic and returning users.
Likely drivers (based on GA4 patterns)
- •Re-engagement campaigns show lower progression from cart to checkout.
- •Mobile checkout completion rates dropped compared to prior week.
Recommendations
- →Review checkout funnel by device to identify friction points.
- →Check if timing correlates with any campaign or site changes.
Shareable output • Same question, repeatable format
Minutes, not hours. No analyst queue.
Show gallery
Ask a real question. Get an instant answer.
Examples of the outputs teams use weekly.
Product tiers
Start small. Scale into custom intelligence.
Start with GA4 answers. Add a Context Layer and Analytics Engine when you need consistency at scale.
Bracketworks Analyst
Early access
Free
10 queries per week
Ask in plain English and get instant insights from GA4.
You get
- —What changed + where it changed
- —Likely drivers (based on GA4 patterns)
- —Recommended next steps
- —Shareable answer format
What changed
Likely drivers
Recommendations
Context Layer
Custom
Tailored to how your business operates
Everything in Bracketworks Analyst, plus your business logic.
You also get
- —KPI definitions & metric dictionary
- —Channel / campaign mapping rules
- —Segment definitions (markets, devices, customer types)
- —Your business logic applied to every answer
Analytics Engine
Custom
Your unified data model in BigQuery
One source of truth across GA4, Ads, and CRM.
You also get
- —Unified data model across all sources
- —Automated pipelines with scheduled refresh
- —Semantic layer for consistent answers
- —Cross-platform intelligence
Two ways to engage
Bracketworks Analyst is self-serve. Context Layer and Analytics Engine are delivered as custom implementations today.
Productized options may follow, but engagements are scoped per client.
Trust & method
Built to earn trust — not just sound smart.
Read-only access. Consistent outputs. Clear reasoning you can share.
Trust comes from transparency:
read-only access, consistent outputs, and verifiable next steps.
Read-only connection — doesn't touch your setup.
Least-privilege permissions.
Built to work even when tracking is imperfect (it only uses what GA4 records).
What this means: No risk to production tracking.
FAQ
Questions teams ask before trying it.
Clear answers. No sales talk.
Just GA4 access. Connect your property, ask a question, and get an answer in seconds. No BigQuery or data warehouse required for Tier 1.
Yes. We use read-only access—nothing is modified in your GA4 property. Your data stays in your Google environment.
Dashboards show metrics. We give you explanations: what changed, why it likely changed, and what to check next—ready to share with your team.
That's what the Context Layer is for. We add your metric definitions, channel mappings, and segment rules so answers match how your business measures success.
Yes, with Analytics Engine. We unify GA4, Ads, CRM, and ecommerce data into a single queryable model in BigQuery.
Every answer is backed by the actual query we ran and the data we checked. You can see exactly how the result was generated.
Marketing and growth teams who need fast answers from GA4—without building dashboards or waiting on analysts.
Tier 2–3 are delivered as custom implementations today.
Get answers from GA4 — without dashboard digging.
Try the live demo, or talk to us about a custom implementation.
No credit card required.